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Co-Founder of Alluora, Singapore’s award-winning #1 pigmentation & brightening skincare brand, trusted by over 50,000 users. She is also the Founder of the female entrepreneur network, Soul Rich Woman. Genecia was Miss Singapore Universe 2006 runner-up, winner of Miss International 2006, and Miss Singapore Chinese Cosmos 2011.

From as young as 14 years of age, Genecia had to support herself through school. Through working in a 9-5 job as an occupational therapist and later becoming a serial entrepreneur, Genecia had gone through the highs and lows of being a business owner. In 2013, Genecia utilised live streaming as a means to go online when she decided to pivot her business.

Before Alluora, for 20 years, Genecia coached celebrities, CEOs, and politicians to be seen as a leader on stage. She was also an ambassador for L’Oreal and SK-II for nearly a decade.

Profiled in CNBC, Forbes and China Daily, Genecia is a thought leader and leading women's empowerment expert. She is regularly invited to speak on TV and Radio as well as conferences. She has shared the stage with great minds like Gary Vaynerchuk, Mary Buffett, Kim Kiyosaki and Neil Patel.

"Alone we are strong, together we are UNSTOPPABLE." - Genecia Alluora.